Bond Street teams up with Financial Times

London - Bond Street, London's most exclusive retail mecca, is teaming up with Financial Times's Weekend magazine supplement on an annual promo campaign.

Starting this October, Bond Street will launch “the most significant campaign that the street has undergone in over two decades”, to celebrate the 30th anniversary of the magazine.

The campaign will bring together over 15 of the street’s luxury brands to deliver a series of exclusive in-store events running from October 12-25.

The campaign, delivered by New West End Company, “will offer unique access to some of the most creative and inspirational minds in the luxury arena”.

Bond Street brands including Burberry, Ralph Lauren, De Beers, Bonhams and the Royal Academy of Arts will curate a host of events and experiences, fronted by the brands’ “influential luxury insiders”.

Paul Dimond, chairman of the Bond Street Management Group and Deputy Chairman of retailer Daks, said: “Home to British and international luxury powerhouse brands alongside globally renowned cultural institutions, Bond Street is unrivalled in its appeal to the world’s most discriminating audience. It’s time we celebrated all it has to offer. As the first of what we anticipate will be a series of annual events, we are delighted to be able to launch the Bond Street Series with one of the world’s most respected publications – FT Weekend.”