Boohoo launches standalone men's site ahead of LA pop-up shop
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British fashion e-tailer Boohoo has launched its standalone men's wear ahead of the opening of its Los Angeles pop-up store opening.
The website, found at boohooman.com, is aimed at young, male shoppers and offers the retailer's full men's wear range with weekly product drops occurring across different collections. Boohoo.com has offered men's wear since 2013, although the website originally started out as a women's wear platfrom. The new standalone site is part of the fashion etailer's overall scheme to expand its presence according to customer demand.
"The core of our business has always been to provide the season’s latest looks, whilst still delivering incredible value, but now we have the opportunity to tailor the offer and the content we serve up to the menswear customer, making their shopping experience more personalised and engaging," said Richard Clark, Marketing Director at Boohoo in a statement.
In addition to launching its standalone men's site, Boohoo is set to open a pop-up shop on Westwood Boulevard in Los Angeles. Set to open this Friday, the pop-up shop will be open in the two weeks leading up to the famed Coachella Festival. The shop will offer Boohoo's 'festival-ready' trends for men and woman and will be open until April 14.
"The integration between music and fashion is constantly growing. At Boohoo, we are thrilled to be able to bridge this gap by bringing amazing fashion at an affordable price point and serve as the digital destination for all festival fashion. With California being one of our largest and thriving markets, we look forward to further sharing the boohoo energy and shopping experience through our pop-up with our current and budding customers, said Carol Kane, Joint CEO of Boohoo to Fashionmag.