Borderfree, an international cross-border e-commerce platform, has signed up British retailers the Dune Group and Austin Reed, who will start using the service from May.

The platform means that Dune and Austin Reed will be able to sell its goods internationally without the intensive upfront costs, as Borderfree creates a localised online shopping experience for international visitors with little to no work required from the retailer’s technology team.

Currently, Borderfree works with more than 175 US retailers including Bloomingdales, J. Crew, Barney’s New York, Macy’s, Sephora, and most recently Bergdorf Goodman, enabling them to sell products in 100 countries and territories in over 60 currencies.

The platform converts prices and taxes into the relevant currencies, calculates shipping costs and also handles the fraud management. In addition, it also handles customs clearance and brokerage, and global logistics services.

“It is designed to give retailers an alternative to setting up their own separate sites for each territory,” Kris Green, chief strategy officer at Borderfree told Drapers. “It is almost like putting international lenses on your existing website.”


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