Boss to open store at intu Watford's 180 million pound extension

Hugo Boss Group’s premium apparel and accessories brand Hugo is set to open a 3,550 square foot store at the newly extended Intu Watford shopping centre.

The store, in the new 180 million pound, 400,000 square foot retail and leisure extension, is set to open before Christmas.

Intu said the new extension helped boost Manchester to a top 20 retail destination this autumn alongside Edinburgh and Bristol in property consultancy CACI’s national ranking.

Commenting on the news in a statement, Rebecca Ryman, regional managing director at i#Intu, said: “Intu Watford is already one of the UK’s most popular shopping destinations, attracting a 14 million annual footfall. Our investment and the new brands we’re attracting are increasing the centre’s appeal among an already very wealthy catchment population from across London and the home counties.

“This is providing incoming and existing aspirational retailers like Hugo Boss the perfect opportunity to thrive among a growing number of affluent shoppers.”

Photo credit: Hugo Boss, Facebook