Boutique 1 debuts in London

Middle East retailer Boutique 1 is bringing its luxury fashion concept to the UK, which combines a curated mix of designer brands with luxury services, with a debut London store on Sloane Street.

The 12,000 square foot store spans over two floors and includes areas dedicated to ready-to-wear, accessories, eveningwear, beachwear, fine jewellery, gifting, and books. In addition, the store also houses a café created by Pablo Flack and David Waddington of Bistrotheque for Boutique 1, incorporating outdoor seating in the courtyard terrace.

Boutique 1 Group co-chief executive, Ziad Matta, said: “We are very proud to open our first London store in Sloane Street - it is one of the premier shopping destinations in the world. With our unique approach to fashion and emphasis on luxury service, we feel that Boutique 1 brings a fresh point of view to the area.

“With its café, courtyard and entrances on Sloane Street and Pavilion Road, we hope to create a premier fashion destination that is at the very heart of the local community.”

Boutique 1 is a leading luxury fashion retailer with stores in Dubai, Abu Dhabi and Beirut, and in its London store it carries brands including London-based designers Erdem, Peter Pilotto, Roland Mouret and Roksanda, as well as other designers such as Proenza Schouler, Missoni, Elie Saab, Rosetta Getty, Rosie Assouline, Rochas, Anthony Vaccarello, Monse and Spencer Vladimir.

With customer service underpinning the Boutique 1 experience, the store offers a personal styling team, in-house complimentary tailoring, VIP fitting room and a same-day delivery service available throughout London, as well as an omni-channel loyalty scheme that allows customers to earn and redeem rewards across Boutique 1 stores and online.

The Boutique 1 store is part of the redevelopment of the Sloane Street area by Cadogan Estates.