- Danielle Wightman-Stone |
Manchester-based e-tailer Brand Attic is celebrating its continued expansion with the launch of its first nationwide TV advertising campaign to promote its autumn/winter 2017 collections.
The TV spots will run across prominent channels including ITV, Channel 4 and E4, from October 9 until early December. The advert itself heavily features the brand’s partywear offering, both its own-label pieces and its partner brands.
Steph Linton, e-commerce manager at Brand Attic, said: “2017 is shaping up to be a pivotal year for us and every month has brought new opportunities for expansion. The TV campaign will be key in positioning us alongside the biggest names in the online fashion world and I am so proud to see our collections hitting TV screens across the country.”
The move comes as the online retailer turns two this year and is part of strategy to rival the likes of Boohoo and Asos.
In addition, Brand Attic has also recently added DKNY to its brand portfolio and have launched a new collection in collaboration with the New York-based fashion house consisting of nine premium styles of loungewear that will be marketed through Brand Attic’s network of influencers.
Jessica Chen, head buyer at Brand Attic, added: “The reason behind our DKNY collection was to give our customers the choice of premium winter essentials with great quality and design. The range is absolutely perfect as we head into the gifting season and we’re expecting it to prove popular this Christmas.”
Brand Attic is a multi-brand retailer owned by LF Europe and was launched in 2015 offering menswear and womenswear across a curated selection of more than 30 leading brands including Fashion Union, Wal G, Neon Rose, A&G and AX Paris. It employs 15 full-time staff across marketing, e-commerce, design, and buying based at their Eccles, Greater Manchester headquarters.
Images: courtesy of Brand Attic