Brora marks 25th anniversary with new store

UK cashmere brand Brora is set to open its 15th standalone store later this week in Scotland, as it celebrates its 25th anniversary this year.

Opening in St Andrews, Fife, the 500 square foot store will be located on the well-known west side of Bell Street in the centre of the town, in close proximity to Jack Wills and Jo Malone.

The store will launch with its spring collection and will be opened by founder and creative director of the brand Victoria Stapleton, who will introduce the brand and showcase some seasonal styling.

Stapleton said: “I’m really pleased to have found the perfect little shop in the heart of St Andrews to open a specialist Brora cashmere destination full of our colourful cashmere knitwear and signature accessories.

“I have every confidence that the locals and tourists alike will love the Spring collection and the newness we can bring to the town as the seasons roll on.”

Brora, which remains 100 percent privately owned by Stapleton, is also set to roll out four more concessions with John Lewis this year, including within the department store’s new White City store at Westfield London.

Image: courtesy of Brora