Bullring adds pop-up space

Birmingham’s Bullring shopping centre has partnered with Appear Here, the online marketplace for short-term retail, to offer a new hub for contemporary retailers in its newly refurbished LinkStreet mall.

Inspired by innovative London retail spaces including Seven Dials, BoxPark and Carnaby Street, LinkStreet, the connecting route between the Bullring and Grand Central, will feature a “vibrant mix” of independent urban fashion retail and lifestyle brands, as well as restaurants and cafes.

The aim of the pop-up space is to offer a new destination suited to offer emerging retail brands smaller contemporary units that meet their requirements, and LinkStreet has already welcomed Pretty Green, the premium menswear label founded by Liam Gallagher.

Pretty Green will be joined by emerging retailers including Trapstar, Ratchet, Vincent Van Doodle, D|A Clothing and Major London 05 in LinkStreet's pop-up units.

Sarah Mander, assistant director of retail leasing at Hammerson, which owns the Bullring, said: “The refurbishment that Link Street underwent last year has completely revitalised this area of Bullring – no more a thoroughfare for shoppers – LinkStreet is now well placed to deliver customers with a fresh and very different type of retail experience.

“Pop-up concepts are a great way of introducing innovative and exciting new concepts to our customers, and we are pleased to be able to provide the opportunity for these brands to showcase their ideas. It all enhances Bullring’s offer, keeping it relevant and vibrant for shoppers.”

Bullring partners with Appear Here on new pop-up concept

Appear Here chief executive officer, Ross Bailey, added: “We are excited to be partnering with Hammerson on their LinkStreet spaces. For the launch, we’ve introduced a curated line-up of streetwear brands who’ll be adding something new to Bullring. We believe retail is about more than selling products, the experience is everything, and this project embodies just that. It’s great to see that Hammerson shares our passion for delivering a memorable shopping experience for all."

Commenting on choosing LinkStreet, Daniel Richards of D|A Clothing, said: “LinkStreet is an ideal location for upcoming brands to be part of a renowned shopping hub, which would otherwise be out of reach. The accommodating and welcoming staff made it easy and trouble free for us to take our business there for a week long pop-up.”

Images: Appear Here