Burberry taps in Twitter to boost Christmas sales

Luxury British brand Burberry is tapping in Twitter and offering advice to last minute Christmas shoppers in a bid to boost sales.

Burberry sales assistants will be working around the clock on the social media platform and responding to tweets under the #BurberryGifts. The associates will reply to individual questions with personalized gift ideas and direct links to purchase items.

The Twitter Christmas campaign is Burberry's latest offering on the social media site. Earlier this year the heritage brand was one of the luxury first retailers to trial Twitter's e-commerce service, 'buy button,' which allowed consumers in the US to purchase their nail polish via the site.

The luxury label also used the website to share real-time images of it's Autumn/Winter 2013 women's ready-to-wear show, another first for Burberry.