Cabi launches first-ever pop-up in London

Los Angeles-based fashion brand Cabi, which is America’s largest social selling women’s designer clothing company, is hosting its first-ever pop-up boutique in London.

The two-day pop-up on Baker Street from May 10-11 will showcase the brand’s latest spring 2019 collection, and will give consumers the chance to not only shop the line, but also meet Cabi’s executive team including president and chief culture officer Kimberly Inskeep, co-founder Syd Ryan, chief designer Kat Woodside, and Katie Malone, chief marketing officer.

Cabi, Carol Anderson by Invitation, was launched in 2002 by designer Carol Anderson and 11 others, and prides itself on being a “company for women, by women”. The fashion and accessories brand was launched to reinvent the way women shop, and works on a business model similar to Tupperware parties, showcasing the label’s pieces as a at-home trunk show, where the Cabi stylist creates a personal styling experience, where they not only present the latest collection but also offer personalised styling tips.

“Cabi was created through the belief that when we’re in relationship with each other, we’re better—whether doing life together, simply helping each other explore our personal style, or building businesses alongside each other,” explains the brand’s chief executive officer, Lynne Cote and president, co-founder and chief culture officer, Kimberly Inskeep on its website. “That’s precisely why Cabi is a better way to shop and a better way to work. It was crafted to meet women in their sweet spot...defying the rules of traditional shopping and working.”

The Cabi pop-up is open from May 10-11 at 35 Baker Street, London.