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Canada Goose to open debut European flagship store in London

By Vivian Hendriksz

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Retail

London - Outerwear specialist Canada Goose is set to its first European flagship store in the heart of London, UK as well as a new flagship stores in Chicago, US this autumn as part its global expansion plan. The fashion retailer is also set to expand its e-commerce channel into seven new markets this year, including the Netherlands, Germany, Sweden, Ireland, Austria, Belgium and Luxembourg.

Canada Goose to open two new flagship stores in London and Chicago

“Opening our first European store is not only a milestone for Canada Goose, but it’s turning a dream into reality. London and Chicago are world-renowned shopping destinations and I’m proud to bring our Canadian heritage, experience and unparalleled product to their historic streets,” said Dani Reiss, President & CEO, Canada Goose in a statement.

Canada Goose new flagship store in London is set to be located on Regent Street, one of the UK leading shopping streets. The exact location of the store has yet to be announced, but the store is set to open in time for the holiday season. Reiss stresses the UK remains an “important market” for the brand. “London and the UK, in general, is a very important market for us,” said Reiss to the Evening Standard. “I don’t think Brexit has affected London’s reputation. It’s one of the most important cities for brands to be present in, in this global world.”

Canada Goose to expand e-commerce into 7 new EU markets

Overseas in Chicago, Canada Goose aims to open its flagship store on Magnificent Mile, Michigan Avenue. Both flagship stores are set to feature design elements inspired by Canada, including marble quarried in British Columbia. The new flagships will also offer the widest assortment of seasonal collections as well as exclusive collaborations while offering consumers the chance to engage and learn more about the brand’s 60-year history.

The move follows on from the opening of Canada Goose first flagship stores in Toronto and New York. At the moment the company aims to open between 15 to 20 stores from now to 2020, remaining selective about the markets it opens in and locations. The physical store expansion comes after the company’s successful stock market listing in March. Since its stock market debut on the Toronto Stock Exchange, company shares has increased 38 percent.

Photos: Courtesy of Canada Goose

Canada Goose
London
Regent Street