Cath Kidston opens its largest Japanese store

Fashion and lifestyle brand Cath Kidston, known for its floral patterns, has opened its largest Japanese store to date in Yokohama’s Landmark Plaza.

The opening follows the retailer buying back its Japanese stores from conglomerate TSI Holdings, which was running Cath Kidston as a franchise in Japan, over the summer. Taking control of the Japanese business was part of the brand's international expansion plans, as well as having great control of its brand in a country such as Japan where the brand is very popular.

The new Japanese store will offer the largest space for Cath Kidston’s fashion lines, including the very first footwear space, and the largest children and baby section in Japan.

Cath Kidson chief executive, Kenny Wilson said: “I am very excited about our new store in Yokohama, which will be our largest in Japan. It is even more significant for us coming so soon after the successful acquisition of the Japanese franchise business and ahead of us celebrating our ten year anniversary in the country next year. We chose Tokyo for our first Cath Kidston store in Japan back in 2006 and it remains one of our most important international cities.

“Japan is our biggest international market outside the UK and is an important part of our strategy to globalise the brand. We are taking everything we know our customers already love about Cath Kidston and building that into a brand new store in Tokyo that will brighten up our customers’ day and showcase our brand.”

Cath Kidston Japan, a wholly owned subsidiary, is responsible for the stores and product inventory within Japan.