Chris Brown launches Black Pyramid in Europe via pop-up in Amsterdam
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London - American artist and street style leader Chris Brown is set to open his debut pop-up store in Europe tomorrow for his apparel label Black Pyramid.
The opening of the temporary pop-up store, located at 101 Kalverstraat, Amsterdam, is said to mark the European launch of his Black Pyramid. Set to run from December 8 to December 18, the pop-up will exclusively offer the December collection.
From January 1, 2017 Black Pyramid will launch in a number of stores across Europe in key cities, including London, Milan and Barcelona. Following the pop-up launch in Amsterdam, Chris Brown will continue to offer Black Pyramid through a number of selected retailers.
Black Pyramid's physical arrival in Europe comes years after the clothing was first launched in Los Angeles, USA. Created in 2012 by Chris Brown, the apparel line is inspired by a number of independent subcultures, featuring monthly collections. "As a kid fashion was equal to that feeling you get on the first day of school or Christmas," said Chris Brown in a statement.
"With Black Pyramid I want to show my fans what type of clothing I really like and share it with the rest of the world by offering affordable clothing. I like to come to Amsterdam and I am happy to launch it here!"