Coach to open debut flagship store in Paris

American lifestyle label Coach is set to open its debut flagship store in Paris this autumn. The store will be located at a former Hugo boss store, on the prestigious Rue Saint-Honoré, as confirmed by the brand on Thursday.

The first store will offer over 2,000 square meters of retail space, spanning two floors. The store’s interior will be designed by creative director Stuart Vevers, in collaboration with interior designer William Sofeld. Coach aims to redress the store’s interior with luxurious materials, including the creation of a mahogany and steel staircase, so that it flagship store is in line with the new look for all the label’s stores.

“The opening of our first flagship store in Paris will is decisive moment for our expansion in Europe and represents our growing position within the fashion world,” said Nigel Darwin, president of Coach, Europe in a statement. The debut store will offer Coach’s complete range for men and women, including ready-to-wear lines, footwear, accessories, handbags, jewellery, watches and perfumes.