Columbia Sportswear launches largest out-of-home advertising campaign to date

London - Outdoor apparel and footwear label Columbia has launched its first major national, out-of-home advertising campaign, which aims to deliver its Tested Tough brand promise to consumers across the UK.

As part of its campaign, Columbia will employ a range of out of home and digital displays across six of the UK's largest cities, including London, Manchester, Liverpool and Birmingham. Currently underway, the campaign is expected to reach over seven million people in the UK. The campaign focuses on sharing Columbia's Tested Tough brand promise, which applies to every product offered by the company, aims to assure customers that their products can handle the very toughest of conditions.

"This is the first phase of the biggest and most sustained dedicated marketing program the company has ever undertaken in the UK. We’re confident this campaign that speaks to our core values will resonate strongly with outdoor enthusiasts in the UK and result in a significant increase in awareness for our core consumers," said Eóin Treacy, sales and marketing manager Columbia UK.

Columbia's' Tested Tough brand campaign will running alongside several other strategic initiatives the company has set in place to help build long-term awareness in the UK. These include a partnership with the UTMB and a global partnership with Manchester United as their Official Outdoor Apparel Partner.

Image: Columbia Facebook