David Naman opens on Carnaby Street

Italian menswear brand David Naman has opened its first West End flagship store on London’s Carnaby Street, following the success of his Westfield London store.

The brand founded in 1996 by David Mayer Naman is known for its modern twist on preppy style and the new flagship location allows the International menswear’s label to showcases its complete collection of apparel, footwear and accessories, as well as offer the label’s new fragrance, YouFirst.

David Naman also has stores across Italy, Cyprus, France, Belgium and China, with more expansion expected over the coming years.

The Italian brand joins a whole host of new retailers in the Carnaby area including Dutch womenswear fashion brand SuperTrash, Swedish independent menswear brand Our Legacy, Detroit heritage brand Shinola, Pharrell Williams’s brand Billionaire Boys Club, French ready to wear brand A.P.C., and Californian watch and accessories brand Nixon.