- Kristopher Fraser |
For the gentleman with David Yurman needs, he can now shop online at Mr Porter. While David Yurman is no stranger to e-commerce, having sold its own product on their own website, however, this is their first time partnering with an online only retailer. Most jewelry companies have not taken the multibrand online retail approach, so it's still something new to them.
“We have been exploring other opportunities to service the rapidly growing appetite of the online customer and what’s so remarkable about Mr Porter is its global reach as they ship to more than 100 countries worldwide. It also allows us to introduce the men’s collection to a global audience and present our jewelry in a larger men’s wear context,” said Carol Pennelli, the company’s chief commercial officer, to WWD.
David Yurman is looking to eventually explore more online partnerships to expand their global footprint.
The collection for Mr Porter features signatures pieces from the brand's Cable collection, as well as their more high-end pieces like their black onyx offerings. The price point for the collection ranges from 25 dollars to 1450 dollars.