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Dawn O'Porter launches BOB pop-up

By Danielle Wightman-Stone

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Retail

TV personality Dawn O’Porter has opened a pop-up boutique in London’s Seven Dials for her fashion line, BOB.

The store at 35-37 Monmouth Street is O’Porter’s first store for her fashion collection, and it will sell vintage clothing alongside her contemporary vintage-inspired pieces, which includes new designes inspired by O’Porter’s favourite vintage finds.

In addition to the clothing, which includes everything from dresses to skirts with fun prints ranging from 30 to 1,000 pounds, the store will also include a selection of edited retro props and vintage furnishings.

The pop-up, which is open until May 19, was celebrated with a launch party that included celebrities Laura Whitmore, Edith Bowman, Sophie Ellis-Bextor, Caroline Flack and Diana Vickers.

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Seven Dials