Design Within Reach launches pop-up shop of clothing & furniture

Modern furniture company Design Within Reach opened a short-run pop-up shop of furniture and clothing designs. Located in the company's Soho Studio in New York, the temporary shop features items made by LA-based fashion brand Entireworld.

Entireworld was launched in 2018 as a line of comfortable, high-quality basics for men and women. The brand is the brainchild of designer Scott Sternberg, who had founded Band of Outsiders in 2004 and departed the company 11 years later.

Sternberg created the pop-up, entitled Dome Life, as an homage to the geodesic dome, which according to a press release is "the quintessential architectural manifestation of the utopian ideal." The retail space will run until May 27 and displays Entireworld's Spring/Summer 2019 collection in partnership with Design Within Reach's furniture.

Entireworld's T-shirts, jackets, button-ups, dresses, socks and underwear are available for purchase in Dome Life. The pop-up is the brand's foray into first physical retail since it launched online last April.