Dharavi x Snapdeal: world's largest slum joins world of commercial e-tail

The lanes are narrow, the stench is overwhelming: welcome to Dharavi, one of the world's largest slums located in the heart of Mumbai, India. Finding a computer in any of the tiny households that are often not larger than 80 square feet (7.5 square meters) and double as workshops is unlikely, yet about 200 of those shops have tied up with Snapdeal, one of India's leading online market places, to sell products like leather belts, bags and fashion accessories online and for the first time nationwide. What does this first foray into the world of e-commerce mean for these artisans, the small and medium-sized enterprises, the community and similar communities around the world?


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