Drake reportedly selects London for European debut of OVO

London - Fears the impending Brexit have yet to defer international labels from flocking to the UK capital, as singer Drake has selected London to serve as the debut stage for his label's October's Very Own (OVO) first European store opening.

Drake is set to open his first European store for OVO on 30 Broadwick Street in Soho, London according to a report from Drapers. Nash Bond is said to have acted as property advisor, but declined to comment. The move comes not long after OVO opened its third flagship store on Bond Street, in New York City. At the moment OVO counts three stores across North America, with retail locations in New York, Los Angeles and Toronto.

OVO is best known for its streetwear inspired apparel, which includes shirts, bottoms, headwear and footwear. T-shirts from the label retail from 32 pounds, where as sweatpants are available from 110 pounds.

Photos: OVO New York Store, courtesy of OVO