- Kristopher Fraser |
New York - British clothing retailer Drake's has come to SoHo. Last Friday, they opened a store in the boutique district at 120 Prince Street. The new boutique clocks in at a total of 400 square feet.
This store is the first Drake's store outside of the U.K. The only other full-price store is on Clifford Street in London. There is also an outlet store on Habderasher Street.
“We could have done more in London,” said Michael Hill, creative director of Drake's, to WWD, . “But we looked at our online orders and saw that New York was equal to London. That doesn’t mean we’ll succeed here, but we saw where we’re strong so we think we might have a chance.”
Barneys New York and Bergdorf Goodman do carry the brand's furnishings.
The aim for the SoHo store is to connect the U.S. customer with the brand's offerings outside of accessories.
Drake's originally began with ties, scarves, handkerchiefs, and foulard squares, but has since expanded its offerings into ready-to-wear and outerwear since they opened their Clifford Street location five years ago.
As men have begun wearing fewer ties, Drake's thought it was time to expand their other categories. The new store is expected to offer the largest selection of Drake's clothing in North America. The only third party brand they will offer is Alden shoes.
Price points for the merchandise retail from 165 dollars for a tie to 1295 dollars for a coat.
Currently, Drake's has no plans to open any other stores, so it's just the two for now.