Drop culture is coming to IKEA

It looks like the ‘hype’ sales tactic employed by the likes of Supreme and Burberry has spread to the world of furniture. Ikea has announced on Instagram that it is launching limited-edition T-shirts in the Netherlands to celebrate its 75th birthday. With catchy phrases like ‘Billy is my homeboy’, Ikea is paying tribute to their own bestselling bookshelves and creating a cost-effective hype for their brand.