Each x Other expanding in South Korea

Parisian brand Each x Other is set to expand its retail presence in South Korea after signing a distribution deal with Handsome Corp., an affiliate of Hyundai Department Group, a major retailer in the country.

The brand, founded by designers Ilan Delouis and Jenny Mannerheim, has plans to open more than 10 units across the country over the next five years, including within Hyundai Department Group’s locations.

The units will be a combination of concessions within department stores, such as the corner set to open by the end of the year in Hyundai Pangyo department store in Gyeonggi, as well as standalone stores.

The Each x Other stores will carry the label’s complete collections as well as showcase the brands ‘Art Meets Fashion’ concept where they collaborate with artists on limited edition collections.

The Parisian brand already has four shops-in-shop worldwide, two of which are in South Korea, as well as being stocked in most major department stores worldwide including Harrods, Harvey Nichols and Liberty in the UK, and in Barneys, Neiman Marcus, Nordstrom and Fred Segal in the US.