- Danielle Wightman-Stone |
Actress Eva Mendes is expanding her fashion collaboration’s retail presence with partner New York and Company to over 50 shop-in-shops and 19 Eva Mendes boutiques.
The ‘Eva Mendes Collection’ has achieved over 50 million dollars in sales over the past year, explained Greg Scott, chief executive of New York and Company, and with the business predicting reach 100 million dollars “in the near term”, the company is looking to make the actresses collection more accessible.
The expansion will see new shop-in-shops added to the New York and Company retail network in high-traffic stores, including in Dadeland Mall and Miami International Mall in the Miami-Metro area and Fashion Centre at Pentagon City in Arlington, VA, as well as standalone Eva Mendes boutiques.
Scott added: "Eva has been a fantastic partner and I'm excited to see how this expansion will impact Eva's fans. By expanding to six new stores and by designating more space to the 50 Eva shop-in-shops, we are introducing new clientele to her amazing collection while addressing the strong demand in these markets for both, the Eva Mendes Collection and our New York and Company brands."
Mendes's newest collection, which launched earlier this month, is her largest yet, features more than 100 pieces of apparel ranging in sizes 0 to 20, as well as a wide selection of accessories including handbags and jewellery.
"It was important to me for my spring collection to include something for everyone, which is also why we are currently offering more styles and inclusive sizing from 0 to 20," explains Mendes in a statement.
The Eva Mendes Collection is available in New York and Company stores across America and online at nyandcompany.com priced from 46.95 to 129.95 dollars.
Images: courtesy of New York and Company