"Everywhere Commerce is the next step for E-Commerce"

"Everywhere Commerce" is currently seen as the next step after multi-channel commerce. It means no more distinction in e-commerce, m-commerce, call center commerce or traditional brick-and-mortar retail. And that makes sense, after all, because the customer also does not distinguish between channels, but always perceives the retailer. The German technology company commercetools has developed a solution that enables companies to centrally manage all existing and future touchpoints with customers and their product data - right up to augmented-reality glasses. FashionUnited DE spoke with Dirk Hörig, CEO and co-founder of commercetools GmbH about his vision of the retail of the future and how the fashion industry has already recognized the potential of innovative technical ideas.