Fashercise opens debut store

Luxury online sportswear platform Fashercise, founded by Alexandra Vanthournout and Camille Roegiers in 2013, has opened its first bricks-and-mortar store in London, selling an edit of its leading designer activewear lines.

The Fashercise store is located within Studio One in Islington, a boutique studio that combines reformer pilates, yoga, boxing, barre and suspension training, close to Kings Cross, which the brand states represents the “perfect partnership” as both brands share a mutual desire to break down the barriers to a healthy lifestyle.

The shop stocks the e-commerce platforms best independent activewear labels including Lucas Hugh, We Are Handsome, LNDR, Laain, Varley, Dear Kate, Pointe Studio and Jogha, as well as the brand’s exclusive collection of sweatshirts with slogans such as ‘Fashercise’, ’Namaste Bitches’ and ‘Happy’ created in partnership with London-based On The Rise.

The move to open an offline offering coincided with a record-breaking few months for Fashercise, as the brand reported a 100 percent growth in sales in the last quarter. This has been helped by sales of bestselling Fab by Fabienne Star Boxing gloves that grew by 130 percent, with boxing becoming the most searched for term on the website overtaking yoga as the most sought after activity in 2017.

Fashercise open first bricks-and-mortar store in London

Camille Roegiers co-founder of Fashercise said: “Fashercise has demonstrated significant growth since our launch because we continue to deliver on our promise to provide our customers a place that stocks independent, cool, edgy brands alongside content which motivates them.

“Fashercise is all about balance, with fitness being part of your everyday life and enabling women to live independent, healthy lives whilst still having time to relax and enjoy themselves. This move to a bricks and mortar space allows us to create the Fashercise world where we can meet our customers in real life, invite them round for a juice or glass of bubbly and have a little lycra party in the comfort of our beautiful new shop.”

Alexandra Vanthournout, co-founder of Fashercise added: “Fashercise has moved from a blog to a successful online business, through which I aim to help empower women with by promoting body positivity and a healthy lifestyle, whilst building a community around those values.

“I’m so looking forward to this next chapter, where we can evolve our online vision into a real-life experience for our customers and readers in our new London space.”

Fashercise is now open at Studio One, 237 Caledonian Road, London.

Images: courtesy of Fashercise