Finisterre launches wholesale strategy

British cold water surfwear brand Finisterre is launching into wholesale for autumn/winter 2016 as it looks to bring the brand to a “wider audience”.

The surf company will be wholesaling collections for men and women that will have a focus on “durability and craftsmanship” and will include outerwear, knitwear, sweats and hoodies, shirts, tops, dresses, skirts and accessories.

The move is part of the brand’s push to expand its distribution with a multi-channel strategy, alongside its flagship stores in London, St Agnes, Falmouth and Braunton.

“We’ve been fine-tuning the product range for over 12 years. We are incredibly excited to embark on a focused wholesale strategy and get the product we are so proud of in front of the right people,” said Finisterre founder Tom Kay. “We’ll be working with key accounts that understand the way we do things and represent the brand and product in the best possible way.”

To launch its wholesale operation the brand has launched a dedicated page on it website asking for potential retailers to express interest in stocking Finisterre. In addition, the brand is hosting a showroom at the Finisterre flagship at 7 Earlham Street, Covent Garden in London to preview the wholesale collection from February 1 to 12.

Image: Finisterre