Footwear retailer Ego thanks social media for jump in sales

Manchester based women’s footwear retailer Ego has reported a 78 percent increase in revenue to 10 million pounds in 2018, and the company said social media has played a key role in its success

The fast fashion retailer said that social media contributed 2.5 million pounds to its revenue last year, with its social-first marketing strategy resulting in a 73 percent uplift in social traffic last year compared to 2017 and over three million customers shopping online.

The company now boasts an impressive one million direct followers on social media, and over 500 million via its influencer collaborators.

“We strive ourselves on producing the best quality trend-led footwear at an affordable price,” co-founder of Ego, Adeel Fiaz, said in a statement. “With quick turnarounds and an oversaturated market, it can be hard to stand out but we have a core focus on digital technology and a dedicated team to keep us ahead of our competitors.

“Our product offering has evolved so much since we first started and I’m excited for our customers to see what we have in store next.”

Ego, which was originally founded as a bricks-and-mortar store over 10 years ago in Liverpool, now boasts global stockists including Zalando, Zando and Office shoes.

Photo credit: Ego Shoes, Facebook