- Danielle Wightman-Stone |
American retailer Free People, the sister brand of Urban Outfitter, has made its debut in London with a pop-up store on King’s Road.
The specially curated store, which opened at the end of July, features an edited selection of the brand’s clothing, shoes and accessories, as well as some pieces exclusive to the UK, as it looks to introduce itself to the UK market.
Located at 141 King’s Road, situated next to fellow Urban Outfitter brand Anthropologie, the brand has teamed up with three UK bloggers, What Olivia Did, Five Five Fabulous and The Little Magpie to boost its debut opening by asking the bloggers to style up their favourite items from the collection.
Free People, known for its bohemian aesthetic first launched into the UK in 2012 with a dedicated UK website, it then went onto to add a host of UK stockists including Selfridges, this pop-up marks the first standalone retail presence for the US brand.
The Free People pop-up will be open for the next six months until January 31, 2016.