Birmingham’s new Grand Central shopping centre, which opened on September 24, has already attracted more than a million people to its shops and restaurants in the first fortnight of trading.

In the opening weekend alone the centre attracted more than 300,000 shoppers, and many retailers are already taking on extra staff to copy with demand, according to a press statement from the shopping centre, as some shops have stated that they’ve already hit a 95 percent increase on their initial sales targets.

Grand Central, which has added 66 new shops and restaurants to Birmingham, including department store John Lewis, is said to be surpassing all predictions and expectations in terms of consumer visits, sales numbers, dwell time and average spend, which the centre believes will continue to increase steadily towards Christmas.

Jonathan Cheetham, general manager for Grand Central, said: “The million customers is just one aspect of Grand Central’s success. More importantly, our retailers’ tills are ringing and the restaurants are full. Furthermore there are even more jobs being created and the feedback from our visitors is that they love the centre, are proud of it to be in the City, and will be returning.”

Sir Albert Bore, leader of Birmingham City Council, added: “The early visitor numbers and reports from traders at Grand Central are staggering and confirm it is a transformational regeneration project for the city – solidifying Birmingham’s position at the top of the retail league table.

“The increased footfall, which we hope will continue into the busy Christmas period and beyond, will benefit not only the retailers within the new complex, but those based in the wider city centre too.”


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