Graziashop.com launches shoppable videos

Recently launched etailer Graziashop.com, the global fashion site from the Grazia International Network, has launched a series of directly shoppable video content.

The debut shoppable video features journalist and TV presenter Louise Roe showcasing her style tips from taking an outfit from day to night in LA. While the next styling video features US TV star and fashion designer Whitney Port sharing her work wardrobe style tips.

Graziashop has collaborated with London-based interactive video provider Smartzer for the video content, which includes interactive overlays to make the videos instantly shoppable. The Smartzer technology allows viewers to individually click and select items in the video to create wishlists while the video is still playing. The wishlists can then be used to click through to purchase or saved to be revisited at a later date.

The shoppable videos can be accessed through desktop and tablet versions of the site utilising touch technology.

Graziashop.com launched in November 2014 and sells more than 250 UK and international brands including Stella McCartney, Kenzo, Carven, Bella Freud, and MiH Jeans.