H! By Henry Holland to open pop-up in Boxpark, Shoreditch

London Fashion Week designer Henry Holland is set to showcase his fashion range for Debenhams, H! By Henry Holland, outside of the department store for the first time. On September 13, H! By Henry Holland will open a pop-up shop at Boxpark Shoreditch, just ahead of London Fashion Week.

The pop-up, located in unit 26, is set to showcase the label's Autumn/Winter 2016 collection as well as a selection of Urban Decay hero palettes, including their iconic Naked range and the newly launched Moondust. In order to celebrate the pop-up opening, H! By Henry Holland has teamed up with a number of fashion bloggers, including Charlie X Barker, Salt and Chic and Wonderful You.

"I love the vibe and atmosphere in Shoreditch, it’s where I spend a lot of my time so where better to unleash my H! By Henry Holland collection outside of Debenhams stores," commented Henry Holland. "I love the idea of running my own shop and the pop up is a great opportunity for my collection to reach out further to new faces and fully showcase what the collection has to offer."

Customers are invited to enter a selfie competition to win a full H! By Henry Holland outfit and the label will be offering goody bags and promotions during the week both online as well as in Debenhams stores. The pop-up, which is set to run until September 18, will also be celebrating its opening with a launch party on September 15.

Photo: Debenhams, website