H&M to open largest UK store

Fashion retailer H&M is to open its largest UK store at Westfield Stratford this month to bring a “global flagship” to London.

H&M is relocating from its current store in Westfield Stratford to take up a unit spanning three floors and covering 54,616 square foot of sales space. The flagship will not only be the largest in the UK but also one of the biggest H&M stores in the world.

The new flagship, which opens April 21, will allow H&M to expand its offering in the shopping centre to feature all its collections across women’s, men’s, Divided and kidswear, in addition to stocking the brand’s homeware and beauty ranges.

H&M’s country manager UK and IE Carlos Duarte said: “H&M are delighted to be expanding in Westfield Stratford. The new store will become our largest in the UK and IE, as well as a Global Flagship store. Westfield Stratford gives the brand an exciting opportunity to showcase our entire fashion offering to both new and existing customers.”

Founded in Sweden in 1947, H&M opened its first UK store in 1976. Forty years later, the UK and Ireland portfolio has grown to include in excess of 260 stores.

Image: courtesy of H&M