Hemingway Tailors launches online store

Luxury British tailoring firm Hemingway Tailors has launched its debut online store, which aims to offer shoppers premium tailoring and customisation.

The new online store also marks the launch of Hemingways ready-to-wear shirt line, which consists of a collection of 12 tailored shirts in standard sizing. The debut store also features a personalised, made to order shirt offering. This option gives customers the freedom to design their own standard shirt via an easy to use step-by-step consultation process, during which they can select their own fit, cuff and collar styles as well as sleeve length, pocket and monogram.

Found at HemingwayTailors.co.uk, the new webstore also offers contemporary cufflinks, ties and silk handkerchiefs to accompany Heminway's collection. "Our new online store is the perfect destination for men looking to up their offering in the style stakes," commented Toby Luper, Managing Director of Hemingway Tailors in a statement.

"Accessories are simply key when it comes to men’s dressing, a well-selected shirt, tie and handkerchief for example, can completely transform a suit, making it relevant for a variety of different occasions and creating a more polished look. Accessorising allows men to have fun with their wardrobe, displaying their own unique individuality and personal flair by experimenting with fabrics, texture and colour."