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Hobbs opens first physical stores in Germany

By Vivian Hendriksz


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British women’s wear retailer Hobbs has announced its first entry into the German market early Thursday morning via a partnership with premium department stores Wohrl and SinnLeffers.

Hobbs move into the physical selling space within Germany builds on from it's growing customer base on its local, German language e-commerce site and further cements the retailer’s ongoing international expansion strategy.

Hobbs makes its move into Germany with the opening of concession stands

“This is an exciting move for the Company, in line with our international growth strategy,” commented Meg Lustman, CEO, Hobbs in a statement. “We are delighted to have built a firm following of German customers via our e-commerce offering, and we are looking forward to exciting even more customers with our blend of modern design and timeless craftsmanship through our new store-presence on the ground.”

Hobbs is slated to open four concession stands in four locations: two in Nuremberg and Ulm with department store group Wohrl and two in Bonn and Trier with SinnLeffers, with the potential to open additional concessions in more department stores across Germany in 2017. The first four concessions in Germany are set to offer an exclusive edit, which has been carefully curated by the team at Hobbs with the department store groups with their target German consumer in mind.

The fashion retailer German department store foray builds on Hobbs successful growth in the US as well as Sweden and is set to strengthen the retailer’s local online presence. The British women’s wear retailer currently counts 140 brands throughout the UK and Ireland, in addition to 9 concession stands in US department store group Bloomingdales.