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Honey Birdette to open second UK store in Victoria Gate

By Vivian Hendriksz

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Retail

London - Luxury Australian lingerie label Honey Birdette has its sights set on its second UK store.

Less than two months after the opening of its debut store in Covent Garden, London, Honey Birdette aims to open its second store in Victoria Gate, Leeds. The store, which will officially open its doors during the development launch on October 20, spans 53 square meters and will offer the Australian brand's full lingerie range and accessories.

"We are excited to launch our first boutique outside of London in a flagship setting such as Leeds Victoria Gate," said Honey Birdette in a statement. "The reception to the brand at our debut UK location in Covent Garden has been incredibly strong, and we’re confident that Leeds is right as the next place for us to showcase what Honey Birdette is all about to a whole new audience"

Honey Birdette currently counts 45 stores across Australia, in addition to its growing online business. The Australian label, which was founded in 2006 by Eloise Monaghan aims to open additional stores throughout London and the UK.

"Further to Honey Birdette having only opened its first store in the UK earlier this year, we are pleased that the premium brand has selected Victoria Gate and Leeds to expand its store portfolio," added Robin Dobson, Director of Retail Development at Hammerson.

Photos: Honey Birdette, Facebook

COVENT GARDEN
Honey Birdette
Leeds
victoria gate