Hugo Boss to expand Liverpool store

Hugo Boss is extending its Boss store in Liverpool One to create a 4,158 square foot boutique, to offer womenswear for the first time.

Situated on Peter’s Lane, the Hugo Boss store will increase its current size of 3,170 to 4,158 square foot as it expands into the floor above its existing unit. The expansion will be open this autumn and will feature a new double-height glazed façade, and will stock the full range of Boss menswear, womenswear and accessories.

Stephen Born, managing director of Hugo Boss, said: “Liverpool One, and Peter’s Lane specifically, has become the first choice destination in the region for premium fashion, which has driven very strong sales since we opened.

“Extending our store provides the opportunity to cater for this growing demand from consumers, while at the same time creating a boutique that embodies the true breadth of the Boss brand.”

Miles Dunnett, director of portfolio management at Grosvenor Fund Management’s Liverpool One, said: “Boss’s decision to double its presence in Liverpool One reflects the brand’s strong performance on Peter’s Lane. It is also consistent with our commitment to creating a combination of brands that is unavailable elsewhere in the region.”