Hugo Boss to open at Westquay, marking Southampton debut

German fashion retailer Hugo Boss is set to open its first store Boss in Southampton, at shopping centre Westquay. Spanning 2,116 square feet, the new store is set to join other new tenants in the centre, including Russell & Bromley and Laing Edinburgh.

We’re excited to be opening our first Boss store in Southampton, and our new location at Westquay provides the perfect showcase for our full Menswear offering," commented Stephen Born, Managing Director at Hugo Boss. "From wardrobe staples to workwear essentials, our customers in Southampton can choose styles from our Boss collections ranging from formal suiting and precision tailoring to our casual and athleisurewear.“

The new store opening marks a milestone in the repositioning of Westquay's tenant mix, which now offers a premium retail-line on the second level, as the centre completes its 12-month enhancement. Since the addition of Westquay South, the dining and leisure extension, the centre has since footfall increase 12 percent year-on-year.

“Securing Hugo Boss for Westquay is a fantastic result, and signals that demand from premium brands for prime retail space remains strong," said Iain Mitchell, UK Commercial Director at Hammerson. "We have been focused on implementing a proactive asset management strategy to attract more aspirational, high-end retailers to this part of the centre to better serve customer demand, and I am delighted to see the success of that strategy.”

Image: courtesy of Westquay