IMRG to launch digital data panel as part of SaveTheHighStreet

During the launch of the new initiative, SaveTheHighStreet on Wednesday evening, IMRG (Interactive Media in Retail Group), e-commerce trade organisation, revealed the launch of a new digital high street data panel, which aims to monitor sales.

James Roper, founder of IMRG, announced the data panel launch as part of the new movement to help support and digitally empower the British high street. Roper revealed IMRG would introduce a new, premium and free membership for high street retailers, in specific independent retailers, in exchange for data which will then be used to help brick and mortar retailers keep up to date with trends and carry out in depth analysis.

As one of SaveTheHighStreet founding partners, IMRG also published a new report on Wednesday, entitled ‘Retail Re-imagined: the Digitally Remastered High Street’ which outlines four main elements retailers need to balance digital effects and ensure consumers can discover, personalise and digitally access their stores.

SaveTheHighStreet also unveiled its ten-point manifesto, co-created by the initiatives partners, for the first time during the event, which aims to create a strong and thriving high streets that allows shopkeepers to focus more on “expanding ambitiously and less on fighting for survival”.