Inside look: Dries van Noten's first monobrand store in London

Belgian fashion house Dries van Noten has opened its first monobrand store in London. The store is located in Hanover Square in a former bank building.

The retail space spans 270 square meters of retail floor space. The store offers a range of clothing, perfumes and cosmetics. The womenswear is located on the first floor, while the menswear collection is located in the basement of the building.

A special addition to the concept is a vinyl corner where a selection of vintage vinyl records can be found. “This reflects Dries van Noten’s strong link with creative influences,” according to the press release.

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