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Intu launches first nationwide Christmas campaign

By Danielle Wightman-Stone


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Intu, which owns 18 shopping centres across the country including the Trafford Centre, Manchester Arndale, and Lakeside, is launching its first nationwide campaign to boost its Christmas footfall.

The campaign, focused around the proposition of ‘Love Christmas even more’, will cover broadcast, digital and print advertising with PR support, and will highlight the benefits of shopping at an Intu centre, such as extended opening hours, depth and breadth of choice and a the wide range of attractions, events and experiences taking place.

With two thirds of the UK population within a 45 minute drive of one its shopping centre, Intu is hoping that the festive campaign will attracting more footfall and support its retailers and restaurants during the important holiday shopping period.

Trevor Pereira, Intu commercial and digital director, said: “This year, Intu wants its customers to fall in love with Christmas even more and we’re pulling out all the stops to make the magic of this time of the year come alive. We used customer opinions from TellIntu.co.uk, the UK’s only national shopping centre customer feedback system, to ensure the festive period this year is extra special.”

Intu to boost shopping centres with Christmas campaign

Additionally, Intu has also commissioned a group of six sector specialists called the Christmasologists who will share their expert advice through radio interviews, online vlogs and on social media using the #askintu hashtag. The experts will cover technology, toys and games, beauty, fashion, homes and interiors, and food and cookery, and will be directly driving sales for Intu’s in-centre retailers.

Pereira added: “The inspiration for our Christmasologists comes from Intu’s position as the first choice for so much of the UK population. Our 400 million customer visits per year and repeat visitor data show that shoppers see Intu centres as destinations for top brands, places to socialise and locations to enjoy events with a difference. And at Christmas, these aspects are more important than ever.”

Christmas Campaign