Italian fashion brand to open London flagship

Italian fashion retailer Stefanel is set to open another store in London after securing a location on Regent Street, after signing a ten-year lease with the Regent Street Partnership, which comprises The Crown Estate and Norges Bank Investment Management.

The 2,600 square foot flagship spans across the basement and ground floors at 78 Regent Street and will open later this year. The new location will see the Italian fashion brand neighbouring with top retailers including luxury accessories and lifestyle brand Coach, Banana Republic, Burberry, COS, J Crew and Michael Kors.

The Crown Estate asset manager Katerina Mercury said: "Stefanel has been a standout family managed business for over half a century. Its heritage, creativity and stylish luxury are perfect for Regent Street’s customers so we’re really looking forward to their opening.”

Giuseppe Stefanel, president of Stefanel Group, added: “We’re delighted to be coming to Regent Street, the UK’s premier destination for premium fashion and accessories. The new store will provide the perfect showcase for our full clothing range and our special knitwear which embodies the Italian identity, high quality and timeless sophisticated design for which Stefanel is renowned.”

The Regent Street flagship will mark the brand’s seventh store in the London area. The brand also has stores in Manchester, Birmingham, Cardiff and Guildford.