J.Crew quietly sails into the lower-end of the fashion market with Mercantile

London - Struggling fashion retailer J.Crew is finally making its move into the lower spectrum of the fashion market with the launch of its new division: J.Crew Mercantile. After a turbulent year of declining sales, product quality issues and major staff changes and cutbacks, the American fashion retailer is aiming for new cost-efficient brand to help turn the tides against it.