London - J.W. Anderson, the recipient of the 2015 British Designer of the Year Award, announced this week he will livestream his AW16 men's catwalk presentation on gay dating app Grindr.

The New York Times broke the news, reporting that “Grindr will be the only place to live-stream the show” and that “users of the app will receive a link and a code to stream the video, which will not actually play in the app itself, but in phone and tablet browsers.” How many people stand to receive this link? “According to the company, it now has one million active users on the platform worldwide every minute.”

In terms of visibility, Anderson's last menswear show has seen 5k views in six months on YouTube. Seen as a clever marketing move, many LGBT publications have published the news. Anderson stated: “We’re all humans, so we all have to be somewhat sexually attractive to someone. That’s the name of the game, with clothing.”

Anderson recently hosted a print sale of work by gay photographer Ian David Baker on his website.

 

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