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Jacamo launches on Asos

By Vivian Hendriksz

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Retail

London - Menswear retailer Jacamo has launched on Asos as part of its digitally-led strategy to boost brand awareness among millennials.

The move is seen as part of owner N Brown Group wider scheme to begin offering curated ranges of its brands on a number of partner websites to further extend their reach online. Jacamo was selected as the first brand to test out the scheme, as it is currently in the process of repositioning its brand image as a size specialist which caters to all men, for any occasion.

Jacamo's new partnership with Asos sees the online retailer offering a capsule collection of approximately 25 pieces, available in sizes L to 5 XL. A number of the products available will also be available in both regular and longer lengths, for taller men. "This is a really exciting opportunity for the Jacamo brand, especially as we continue to drive our digital-first strategy," said Martin Roberts, head of buying at Jacamo in a statement.

"With ten years of trading under our belt, we have expertise and an established place in the market when it comes to being a specialist fit fashion retailer. We’re confident the Jacamo collection will resonate well with Asos’s customer base." Depending on the outcome of Jacamo's trial run on Asos, the menswear retailer may expand its product offering on the British online retailer in the future.

Photo: Jacamo SS17, Courtesy of Jacamo

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