John Lewis reports strong Black Friday
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Department store John Lewis has reported that customers flocked to its website on Black Friday, placing five orders every second between 8am and 8.30am, as people shopped its ‘price match’ offer on the way to work.
John Lewis said that sales through mobile phones saw a particular increase with a 21 percent spike between 8am and 9am on Black Friday.
The most popular products in the early morning peak rush included Marc Jacobs perfume, the Sonos Play 1 with one selling every ten seconds, the Lego Simpsons house, and Sophie Conran crockery.
All John Lewis shops opened their doors at 8am on Black Friday, while other shops stayed open later than usual.
John Lewis, lead director and operations director, Dino Rocos said: “Sales on johnlewis.com exceeded expectations overnight as customers logged on to take advantage of our great Black Friday deals.”
“We have carefully planned for this year's Black Friday event to ensure orders can be fulfilled without compromising the customer service and seamless delivery we're famous for.”
The John Lewis online Black Friday event will run until midnight on November 28.