Kanye West to open 'Pablo' Pop-Up in London tomorrow
loading...
Retail
Rapper turned designer Kanye West is set to open not one, not two, but an impressive line up of The Life of Pablo, 21 pop-up stores across the world tomorrow, including one in London.
The designer's pop-up store openings follow on from the success of previous temporary stores in New York, Los Angeles and Paris, which sold merchandise from West latest album. The pop-up in New York reportedly sold a million-dollars' worth of merchandise and saw shoppers queuing for hours around the block.
21 PABLO STORES WORLDWIDE THIS WEEKEND LOCATIONS HEREhttps://t.co/tYuzqs7kJW
— KANYE WEST (@kanyewest) August 18, 2016
West took to Twitter to announce the pop-up locations, which include a pop-up at Kachette, 347 Old Street, Shoreditch. Other pop-up locations include Amsterdam, Berlin, Chicago, Toronto and Melbourne. Each pop-up is said to offer t-shirts and hoodies with it's matching city's name written in the gothic-inspired script created by artist Cali Thornhill DeWitt , in addition to other merchandise.
The London pop-up is set to run for three days, Friday to Sunday and will be opened from 10 am to 7 pm each day. , but it remains to be seen how fast Kanye West fans rush to get their hands on his The Life of Pablo merchandise.