Klarna has announced that all alternative payment options including allowing shoppers to pay up to 30 days after delivery of goods and in three instalments will now be available in-store as well as online.

The announcement follows Klarna’s 2018 figures which highlighted in-store as a significant area of growth for 2019, as the majority of retail transactions in the UK still take place in-store, so Klarna is moving into physical retail to support the needs of its multi-channel clients.

Klarna’s solutions, including offering consumer finance in 6-36 month payment plans for higher-ticket items, will work with any connected smartphone. Customers can pay via their phone at the till by either scanning a QR code on the retailers’ screen or being sent an SMS or email with a payment link.

Consumers will then be able to fill out their information and select a payment method, with Klarna making a real-time approval decision, to offer a seamless payments process for merchants and consumers who choose the high street over online shopping.

Luke Griffiths, general manager at Klarna UK, said in a statement: “Shoppers today want more control over their buying experience. Our mission is to make payments as seamless and stress-free as possible. We’re now bringing more payment flexibility to the in-store environment, so shoppers can move smoothly through the purchase journey, whether they choose to shop online or on the high street.”

Klarna works with 130,000 merchants, including Asos, Topshop, H&M and JD Sports in the UK.


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