LDO named ‘UK’s fastest growing outlet centre’

London Designer Outlet (LDO), located at Wembley Park has been named the UK’s fastest growing fashion outlet centre, as its footfall has increased by nearly one million per year since its opening in October 2013. The outlet centre has achieved 15 consecutive quarters of growth, as it celebrates its four year anniversary,

Owned by Quintain as part of the 3 billion pound Wembley Park, LDO is managed by Realm, the UK’s specialist outlet operator which has helped the centre outperform industry sales as well as footfall since December 2013. Sales revenues have increased by beardy 90 percent during the first four years and sales densities by close to 50 percent. Its unique brand mix sees 99 percent of the LDO let and this year the centre has welcomed a number of new brands into its mix, including Converse, Dr Martens and Vans.

As LDO remains London’s only fashion and lifestyle outlet centre for 5.8 million people, it attracts a wide range of shoppers, with the average age being 36. “We recently hosted a marketing and study tour for 50 retail agents. The most common feedback was not realising how much had changed since opening and how impressive the tenant mix is,” commented Christine Grace, Realm’s Leasing Director for LDO. “With occupancy at almost 100 percent, we’re now attracting well over 7 million guests per year. Almost twice as many people visit LDO each year than go to Wembley Stadium and The SSE Arena, Wembley, combined.”

LDO was independently ranked among the top 10 best-performing outlets in Europe and 2nd in the UK in 2015 and 2016. It is home to Europe’s top Guess outlet store and one of Nike’s top three outlet stores in Europe. LDO is also home to the best Gap outlet in the UK and the fastest-growing M&S outlet in the UK. “Quintain’s investment in LDO has already proven its worth, achieving consistent quarter-on-quarter growth for nearly four years.,” added James Saunders, Chief Operating Officer at Quintain.”LDO’s strong performance will be boosted further in the next few years as Quintain delivers the significant new residential community at Wembley Park, set to become the UK’s single largest build to rent development.”

Photos: LDO, Facebook